{
  "anonymous_id":  "569a0e86-0484-4a84-afa8-cc55b76fe5c4",
  "message_id":  "07cf5c9f-fbb0-4877-bfad-e158d86978ee",
  "timestamp":  "2024-03-20T15:30:00Z",
  "traits":  {
    "email":  "peter@example.com",
    "logins":  5,
    "name":  "Peter Gibbons",
    "plan":  "premium"
  },
  "user_id":  "97980cfea0067"
}

{
  "anonymous_id":  "Anonymous identifier for the user before identification",
  "message_id":  "Unique identifier for this message",
  "timestamp":  "When this identify event occurred",
  "traits":  "User traits containing information like name, email, plan, and login count",
  "user_id":  "Unique identifier for the user"
}

​
Events

​
Triggering Webhook Types

The following event types are associated with the Identify event payload from Customer Io.

  • Customer Io Identify
{
  "anonymous_id":  "569a0e86-0484-4a84-afa8-cc55b76fe5c4",
  "message_id":  "07cf5c9f-fbb0-4877-bfad-e158d86978ee",
  "timestamp":  "2024-03-20T15:30:00Z",
  "traits":  {
    "email":  "peter@example.com",
    "logins":  5,
    "name":  "Peter Gibbons",
    "plan":  "premium"
  },
  "user_id":  "97980cfea0067"
}

{
  "anonymous_id":  "Anonymous identifier for the user before identification",
  "message_id":  "Unique identifier for this message",
  "timestamp":  "When this identify event occurred",
  "traits":  "User traits containing information like name, email, plan, and login count",
  "user_id":  "Unique identifier for the user"
}

​
Payload Field Details

​
Identify
Event Payload
​
user_id
string
required

Unique identifier for the user

CEL
user_id
Example
"97980cfea0067"
​
timestamp
timing.v1.Timestamp
required

When this identify event occurred

CEL
timestamp
Example
"2024-03-20T15:30:00Z"
​
message_id
string
required

Unique identifier for this message

CEL
message_id
Example
"07cf5c9f-fbb0-4877-bfad-e158d86978ee"
​
traits
object
required

User traits containing information like name, email, plan, and login count

CEL
traits
Example
{
"email":  "peter@example.com",
"logins":  5,
"name":  "Peter Gibbons",
"plan":  "premium"
}
​
anonymous_id
string
required

Anonymous identifier for the user before identification

CEL
anonymous_id
Example
"569a0e86-0484-4a84-afa8-cc55b76fe5c4"