{
  "anonymous_id": "569a0e86-0484-4a84-afa8-cc55b76fe5c4",
  "message_id": "07cf5c9f-fbb0-4877-bfad-e158d86978ee",
  "timestamp": "2024-03-20T15:30:00Z",
  "traits": {
    "email": "peter@example.com",
    "logins": 5,
    "name": "Peter Gibbons",
    "plan": "premium"
  },
  "user_id": "97980cfea0067"
}
{
  "anonymous_id": "Anonymous identifier for the user before identification",
  "message_id": "Unique identifier for this message",
  "timestamp": "When this identify event occurred",
  "traits": "User traits containing information like name, email, plan, and login count",
  "user_id": "Unique identifier for the user"
}

Events

Triggering Webhook Types

The following event types are associated with the Identify event payload from Customer Io.

  • Customer Io Identify
{
  "anonymous_id": "569a0e86-0484-4a84-afa8-cc55b76fe5c4",
  "message_id": "07cf5c9f-fbb0-4877-bfad-e158d86978ee",
  "timestamp": "2024-03-20T15:30:00Z",
  "traits": {
    "email": "peter@example.com",
    "logins": 5,
    "name": "Peter Gibbons",
    "plan": "premium"
  },
  "user_id": "97980cfea0067"
}
{
  "anonymous_id": "Anonymous identifier for the user before identification",
  "message_id": "Unique identifier for this message",
  "timestamp": "When this identify event occurred",
  "traits": "User traits containing information like name, email, plan, and login count",
  "user_id": "Unique identifier for the user"
}

Payload Field Details

Identify
Event Payload